Natural cosmetics : beauty that’s gentle on everyone

When we talk about philosophy, we mean a totalizing value, a modus pensandi that’s not only a redefinition of concepts and prejudices, but which acts as an analytical filter of reality. By influencing behaviours, choices and actions, philosophical thought is the sublime evolution of mass culture. For this reason, Yuzen constitutes a rarefied niche in the skincare universe, contrasting its powerful ideological basis with pure commerciality. Among the numerous elements that distinguish its formulas, their being vegan and cruelty-free is a mammoth and gentle emblem of its desire for distinction.

An integral part of Zen precepts, veganism is an act of absolute love, a gesture of respect but above all of understanding otherness, identification with the importance of every form of life. Yuzen so rejects experimentation as an act of cruelty, preferring a botanical approach that looks to the ancient Japanese traditions and a centuries-old history of vegetable skincare.

Choosing Yuzen means embarking on a path of knowledge of oneself and the surrounding world, a journey of awareness that leads to total balance with the cosmos and its life cycles, to complete harmony with nature, in a unification of interior and exterior that applying a serum unravels the mysteries of the correspondences between all living beings. Yuzen rejects experimentation as an act of cruelty, preferring a botanical approach that looks to the ancient Japanese traditions and a centuries-old history of herbal and vegetable skincare

It is perceived in products such as the Daily Gentle Peel Lotion, a regenerating potion that combines the Tanesankai active complex with the revitalizing effect of Job’s Tears extracts, or in the Intense Extra Nourishing Day Moisturiser, where the Reishi mushroom extracts protect the cells from oxidative stress making the skin healthier, stronger, and brighter.

Choosing Yuzen is therefore deciding to invest in a better world, in a reality without exploitation or subjugation of the living being, regardless of the species. It is a combined gesture of thought and action, of awareness and intention, where beauty reaches perfection in its being all-encompassing. Choosing Yuzen is choosing love.